The outstanding success of Disney+ has proven surprising to everyone, including to Disney’s CEO Bob Chapek.<\/p>\n\n\n\n
“What we didn\u2019t realize was the non-family appeal that a service like Disney Plus would have,” Chapek said at the\u00a0Morgan Stanley Technology, Media and Telecommunications Conference. “In fact, over 50% of our global marketplace subscribers don\u2019t have kids, and that is the big difference.”<\/p>\n\n\n\n
“When 50% of the subscribers do not have kids,” Chapek continued. “You really have the opportunity now to think much more broadly about the nature of your content.”<\/p>\n\n\n\n
Disney+ has continuously impressed with its increasing level of subscribers. While Disney originally projected to hit 90 million users by 2024, the service\u00a0hit 94.9 million subscribers\u00a0by the end of 2020, just 13 months after it launched.<\/p>\n\n\n\n
Given its\u00a0success, analysts have become confident in Disney+’s\u00a0long-term prospects. One report has even predicted that\u00a0Disney+ will surpass Netflix\u00a0in terms of overall subscribers in 2026, with\u00a0the service\u00a0projected to amass 294 million subscribers compared to Netflix’s projected base of 286 million subscribers.<\/p>\n\n\n\n
Disney+ will attempt to maintain this early momentum with its upcoming slate of high-profile shows, which includes\u00a0The Falcon and the Winter Soldier<\/em>,\u00a0Loki<\/em>\u00a0and\u00a0The Book of Boba Fett<\/em>.<\/p>\n\n\n\n