From flat packaging to the maze that they call the store, done on purpose. They democratize properly designed furniture for everyone. Funny enough, IKEA did not start that way. IKEA started as a luxurious furniture store. Now they are the largest furniture store in the world, and that is not by accident.

The Economics of IKEA by the Wallstreet Journal

Still curious? Learn more about our Platform Growth By Curiosity and discover more.

Last modified: June 7, 2021

Close